I am a fractional director of marketing helping early-stage companies grow and engage their communities.
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Whether it's Fortune 500 executives, creators, or niche subject matter experts, I build and scale communities from the ground up.
I'm a full-funnel marketer who thrives in scrappy startup environments and am equally comfortable drafting lifecycle campaigns, establishing new acquisition channels, working with product teams to remove friction from the user experience, and zooming out to set year-long strategic vision for board meetings. -
Growth means nothing without retention. Through A/B testing, user interviews, and funnel analysis, I identify where users drop off and design onboarding flows, lifecycle campaigns, and programming to keep them engaged.
The result: consistent triple-digit growth with measurable improvements in activation, conversion, and long-term retention. -
Early-stage companies need marketing that drives sustainable growth. I identify high-potential opportunities, test quickly, scale what works, and cut what doesn't—so every dollar contributes to the bottom line.
I've grown member revenue by 120% year-over-year, launched profitable paid acquisition channels, and built lifecycle campaigns that generated millions in incremental revenue.