I am a fractional director of marketing helping early-stage companies grow and engage their communities.
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I build and scale communities from the ground up. I'm a full-funnel marketer with experience across paid acquisition, organic channels, partnerships, and lifecycle marketing—tailoring the right mix to reach and engage targeted audiences, whether that's Fortune 500 executives, creators, or niche expert communities.
Growth is only half the equation—I focus equally on engagement and retention through strategic programming, tailored outreach, and community touchpoints that convert casual users into paying, active members. I've consistently grown communities by triple digits year-over-year while improving the metrics that matter: activation, conversion, and long-term retention. -
Utilizing user research and data, I design and execute virtual events that consistently attract engaged attendees and create content that can be shared across multiple channels to build brand awareness and move users through the funnel.
Whether it's driving organic traffic through SEO and GEO, building product launch materials, or creating B2B marketing collateral, I develop content that delivers results for the business. -
I've driven substantial year-over-year growth in member revenue, launched paid acquisition channels that hit profitability targets, and created lifecycle campaigns that generated millions in incremental revenue.
Early-stage companies need marketing that drives sustainable revenue growth. By identifying high-potential opportunities, testing quickly, and scaling what works while cutting what doesn't, I ensure every marketing dollar contributes to the bottom line.